Lucian Bernhard Biography
a.k.a.  Born as Emil Kahn in Stuttgart and adopted is artist name in 1905.
Lucian Bernhard was one of the most important German poster artists. He played a paramount role in shaping the style of product advertizing posters. The product advertized was combined with the tradename or the company name in large letters and placed against a spacious background in a palette that was downplayed. The lettering used by companies such as Bosch, Kaffee Hag and Pelikan still derives from the models created by Lucian Bernhard.