Razzia Biography |
Razzia (a.k.a. Gerard Courbouleix Deneriaz) has rarely made his original paintings available to the public.
A unique original painting of the artwork done for the "2000 Rockefeller Center Concours of Elegance" sponsored by Louis Vuitton was offered and successfully sold by l'art et l'automobile at the New York Auto Salon which was held during the weekend of the Concours at the Waldorf-Astoria in New York City in the fall of 2000. Razzia lives and works in Paris and the South of France and has done numerous posters for Louis Vuitton worldwide including the French Bagatelle Concours and the Cooper-Hewitt Museum as well as the America's Cup. Other clients for which he has worked include Stetson Hats (their 2000-2001 advertising campaign), Lancia Automobiles, L'Oreal, International Prêt à Porter Feminin (France), Bloomingdale's, Macy's, Harrod's, the Nice Jazz Festival, the City of Deauville, several brand name Champagnes and several restaurants in Paris and New York. In a age when most poster art is computer generated, Razzia is one of the world's only modern day poster "artists". During the Golden age of posters, before television and certainly computers, advertisers employed the best artists they could find to make interesting and unique renderings of the product they wished to sell or advertise in order to impact the market and stand out from their competitors with a strong image. In most cases the artist would produce a painting which when approved would be lithographed with the appropriate text. Razzia still conceives his posters from an original painting, a technique not common in this day and age.Razzia lives and works in Paris and South of France and has done numerous posters for Louis Vuitton worldwide including Bagatelle and the America's Cup. Other clients for which he has worked include Stetson Hats (their 2000-2001 advertising campaign), Lancia Automobiles, L'Oreal, International Prêt à Porter Feminin (France), Bloomingdale's, Macy's, Harrod's, the Nice Jazz Festival, the City of Deauville, several brand name Champagnes and several restaurants in Paris and New York. Among Collectors around the world are Elton John, Jackie Collins and Michael Caine. |